This blog will help you get an overview of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how you can use these tools to grow and succeed in your business.
What is SEM?
Search Engine Marketing, also known as SEM, is a vital part of online business presence. SEM involves paid search (PPC) ads that come on different search pages and redirect ads that appear on specific websites. PPC stands for pay-per-click, which means a cost plan for paid searches. You pay whenever someone clicks your ad, instead of a set price to run the ad for a specific period.
What is SEO?
SEO is an important tool for small businesses. SEO refers to all the tasks performed to improve the search ranking for organic results. This includes onsite changes to content and metadata and offsite working on building links. You cannot payout to improve organic ranks.
Is SEO or SEM affordable?
There are different levels of both of these tactics. You can always improve your digital presence and chances of organic rankings in whatever budget you can afford. For SEO, you get what you pay for. Improving small aspects of your websites will improve your search rankings.
How will SEM help my Business?
SEM works on both, early and late stages of the customer path. It can help in knowing the traffic and discovering the intent of the search. By analyzing the data from your PPC campaigns, you can get to know a lot about the search patterns, conversations for each ad, and much more.
How will SEO help my Business?
In doing SEO for your website, you will improve the technical areas of your website and on-site content too. Which will help search engines to discover and understand the information you want to send out.
If you offer some specific niche products or services in a particular area, there is a very good chance of at least getting to page one if you follow SEO techniques and wait patiently.
What do I need for SEM or SEO?
There are almost the same requirements for both: A website, and that’s it. Many SEO techniques consist of improving web pages on your website by providing useful content, improving internal linking, reducing the load time of the page, and other aspects. PPC requires you to have someplace to send users to when they click on your ads. Simply, you will be sending them to a landing page developed for a specific ad. The more knowledge you get about the words people are using to search your product and services, the more precisely you can use SEM and SEO tools for your business.
Both SEM and SEO will help you in placing your website in front of potential customers at different stages of their journey as a customer. You can do each of them with any size of the budget, but you require to have a proper website to make the most out of these strategies.