Blogs are very powerful tools for businesses wanting to boost their online presence. They give a platform to display skills and show passion for something. To gain most of the traffic and increase visibility, a wide range of search engine optimization techniques must be used before publishing the blog. The main purpose of the blog is to give information that is useful to both users and search engines.
• Determine a Purpose
The beginning of a blog is an idea for a blog post. Next, think about the purpose of that blog. Think about what purposeful information will be conveyed through this blog. Look through the reader’s perspective, then you will get a good idea about it.
• Define a Target Audience
Who does want to read your blog post? To get an answer to this question you need to analyze your client base. Who are your customers, what are their needs and requirements, why they want to do business with you? Edit your content according to your readers and think about how they will process the information you’re providing through your blogs.
• Perform Keyword Research
Now that you are done with purpose and the audience is there, it is time to do SEO, keyword research is the most crucial and important step in process of writing blogs. Finding the keywords which get the most traffic, is to explore the volume of search of related keywords. Google trend is a free all easy to use tool that visualizes search interest in related topics.
• Choose the Right Blog Title
After doing the keyword research, now you have to come up with a title for your targeted keyword. Take some extra time to do keyword research and you’ll see how it makes a huge difference in the number of visitors.
• Use Targeted Keyword Throughout Your Blog
Keyword density is a percentage that calculates the number of times a particular keyword shows up on a page compared to the total words on the page. But do not overdo keyword, too much keyword density could be considered as “Keyword Stuffing,” which results in manual action penalty from Google.
• Structure your content
Try to keep your content separated into small paragraphs. Make use of headers and sub-headers to introduce topics and publish the content to avoid distraction to viewers.
– Use Headers (H1, H2, H3s)
– Use lists to optimize for Google Featured Snippets
• Add Internal and External Links
Links are considered as the money of the web and are a serious ranking factor for Google and other platforms. Internal links go to other pages of the website whereas external links go to an outside website. Attach links as hyperlinks around words, instead of just pasting the link on the blog post.
These are some essentials steps to follow when writing blog posts. Make sure to utilize these techniques as much as possible.